Marketing
Today, we’re moving into the realm of limiting beliefs about being successful, especially as author.
Being an author nowadays means that you have to balance your writing with marketing, running your website, being present on social media, and have a way to create fans. That’s the only way to reach a wider audience and to have satisfying sales.
And it makes no difference if you have a traditional contract or are self-publishing. The marketing firmly rests on your shoulders.
So it’s very easy to believe that those authors who have great success are much cleverer than you in doing all that marketing.
And being clever is not something one can learn.
That in turn means, you’re stuck being “unclever” and thus clumsy in marketing and selling.
Bummer.
It’s very easy to take a sigh, and give up on all that marketing and outreach.
Which would be a real shame because the truth is that all this stuff is doable. There are easy and free support systems for websites. There are simple systems for email newsletters, and some of those are also free. Social media can be useful and not a time sink.
Marketing itself is neither rocket science nor some mystical magic.
What using all these marketing instruments takes, is not “being clever”, it takes the determination to learn how to do it. And the choice of using them in a way that fits your personality.
And at the beginning of all this is the choice to let go of that limiting belief.
Here’s the tapping to do so:
Even though I believe that successful authors have to be really, really clever about their marketing, and I’m definitely not clever that way, I’m still a good author, and I’m open to the possibility that I’m not stupid and can learn a few marketing techniques and use them myself, after all.
Even though it seems that all those really successful authors and bestsellers are very clever with their outreach to fans, and can somehow mobilize thousands to buy their books, I’m totally okay the way I am, and I now choose to be open to learning at least about having a simple website.
Even though I have always thought that being a successful author means being especially clever in marketing, I’m totally okay, and I now choose to know that marketing is something I can learn myself and use to sell my books.
Your Turn:
How do you feel about marketing?
What is a first step to do a little more marketing?
What happened while you were tapping?
And finally – what are you creating right now?
Would love to hear from you!
Image Source: F. Moebius
PS: You’ll find my personal experiences with these beliefs in the comment section. Because I am tapping with these very sentences, I’m inviting you to join me on this journey, and share your experiences.
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